Short Codes can be used in a number of ways to help manage and control customer lists. Used frequently for marketing campaigns to gain subscriptions by asking customers, or prospective customers to opt in by texting a “KEYWORD” to “SHORT CODE” such as “Text DEAL to 84101”.
They are incredibly easy to use and are a powerful marketing tool that engages with customers and gives them, the ability to communicate directly with your company.
Short Codes can also be used to manage Opt-Outs, by being included in SMS messages to existing customers, for example “To stop receiving these messages, please reply STOP to 84101”. These responses are all collected, enabling easy opt out management.
Improve customer engagement by adding in auto replies when customer’s text a Short Code. These replies can be a simple “thank you”, weblinks that redirect customers to a specific site, or some further information about your company.